Bottega Vinaia
Redefining wine culture
with distinction.
Expertise
Audience Science, Influencer Marketing, Social Media
Industries
Wine + Spirits
Discover how Amsive launched wine Bottega Vinaia’s social media as a distinct lifestyle brand instead of just a beverage, aligning with high-fashion influencers and engaging a new generation of wine enthusiasts.
+200%
follower growth in the first six months
Higher
shares and saves
Praised
by food and wine editors and enthusiasts
THE CHALLENGE
Elevating a wine brand beyond the glass
Bottega Vinaia sought to redefine its positioning in a competitive wine market where traditional vineyard imagery no longer resonated with the evolving tastes of its target audience.
The challenge was clear: create a presence that speaks to the luxury-minded, fashion-forward consumer who values lifestyle over product.
In a saturated market dominated by conventional wine advertising, Bottega Vinaia needed a fresh, distinctive approach to connect with a new generation of wine drinkers who view wine as a symbol of their lifestyle rather than just a beverage.
THE STRATEGY
Crafting a social strategy for the modern tastemaker.
Amsive’s strategy was rooted in understanding the lifestyle of Bottega Vinaia’s ideal consumer: a trendsetting individual who values experiences, aesthetics, and exclusivity.
We analyzed the competitive landscape, identifying key opportunities in social media where wine is portrayed not as a product but as an accessory to a distinct lifestyle.
Amsive tapped into social listening to identify lifestyle themes that aligned with Bottega Vinaia’s brand, crafting a strategy that blended high-fashion photography with influencer partnerships.
This approach positioned the brand as a lifestyle icon, connecting deeply with audiences through aspirational, editorial content.
THE SOLUTION
A distinctive, stand-out social presence.
Amsive launched Bottega Vinaia on Instagram with a meticulously crafted social strategy, positioning the brand to reflect its unique and stylish persona. The visual narrative was designed to immerse audiences in the life of the sophisticated woman enjoying Bottega Vinaia, moving beyond traditional brand promotion.
We developed a content calendar centered on high-fashion, seasonal photoshoots that delivered engaging and shareable visuals for months. The content captured aspirational and relatable moments, inviting followers to see themselves in scenes ranging from elegant sunset gatherings to chic urban settings.
To further amplify the brand’s reach, we strategically engaged with the community through off-page activities, including targeted interactions with influencers. This approach organically grew brand awareness and strengthened connections with aligned audiences.
THE RESULTS
Exponential social potential uncorked.
Bottega Vinaia’s strategy led to remarkable engagement and growth, elevating the brand beyond just wine to become a key part of an aspirational lifestyle.
With significant recognition and shoutouts from wine and lifestyle editors, Bottega Vinaia has cemented its status as a must-watch brand in both the wine world and beyond.
+200%
FOLLOWER GROWTH IN THE FIRST SIX MONTHS
More
SAVES AND SHARES
Praised
BY FOOD AND WINE EDITORS AND ENTHUSIASTS