Emergient & Vermont Blue Advantage
A full throttle, omnichannel enrollment journey.
Expertise
Audience, CTV, Direct Mail, Display, DRTV, Email, OOH, Paid Search, Paid Social, Performance Max, Print, Radio
Industries
Healthcare, Medicare Advantage
From deeper intelligence to minute-by-minute optimizations, discover how Amsive turned fierce competition into record-breaking enrollment growth for Medicare Advantage partners, Emergient and Vermont Blue Advantage.
+163%
Exceeded enrollment goal
+263%
Exceeded lead goal
+139%
Engagement rate YoY
THE CHALLENGE
Paving a smoother path to higher enrollment rates.
Every year, Medicare’s annual enrollment period offers a short window for Advantage brands to keep and grow members.
In 2023, Emergient and Vermont Blue Advantage tapped Amsive to supercharge Medicare Advantage enrollments for the most competitive AEP season yet.
THE STRATEGY
Deeper consumer intelligence for an action-packed enrollment journey.
Every Medicare Advantage member has unique interests and needs. We were focused on the right people for Emergient’s offerings.
Bringing offline and online data together, Amsive centralized all intelligence and intent signals in one place.
We developed custom, HIPAA-compliant predictive models to only focus on Emergient’s highest-value current and prospective members.
From this insight, we developed an omnichannel marketing strategy from preheat to last chance — ensuring we won each and every enrollment.
THE SOLUTION
The multichannel mix for maximum efficiency.
To turn strategy into reality, Amsive executed a meticulously coordinated omnichannel approach, leveraging our proprietary Audience Science methodology to create a seamless and unified member journey.
From upper-funnel awareness to amplified conversion, we synchronized direct mail, print, email, out-of-home, and targeted digital ads across paid search, paid social, display, and Performance Max campaigns, driving users down the funnel with precision.
By aligning channels, we maximized enrollment, ensuring that each medium worked in concert to amplify the overall campaign’s effectiveness.
THE RESULTS
Exceptional intelligence equaled top enrollment results.
Amsive’s omnichannel strategy, powered by our Audience Science approach, drove unbounded ROI, exceeding all performance goals.
Emergient’s success exemplifies how performance-focused, integrated marketing solutions drive exceptional growth even in challenging, highly competitive markets.
+163%
EXCEEDED ENROLLMENT GOAL
+263%
EXCEEDED LEAD GOAL
+139%
ENGAGEMENT RATE YoY
There’s much more to know
