2025 Digital Consumer Trends
Smarter Strategies to Drive Growth
Wednesday, April 2, 2025,
2pm ET / 11am PT
Reserve your spot
Smarter Strategies to Drive Growth
Programmatic advertising can drive measurable growth for financial institutions—but only if it’s executed flawlessly. Simply running ads isn’t enough.
To acquire new customers or members, strengthen relationships, and maximize ROI, financial institutions need a smarter approach to programmatic data, targeting, and measurement.
In this exclusive session, Amsive and The Trade Desk will share expert insights and proven strategies to refine your programmatic campaigns, hone and activate high-value audiences, and maximize your media investment.
Smarter Strategies to Drive Growth
Walk away with actionable takeaways from leaders pioneering the field and the tools to amplify your programmatic performance.
Michael Garson
Director, Business Development, The Trade Desk
Michael Garson is a seasoned leader in digital advertising with over 11 years of experience in programmatic media. As the Director of Business Development at The Trade Desk, he partners with brands and agencies to develop data-driven, omni-channel media campaigns that drive measurable business outcomes.
Passionate about the ever-evolving digital landscape, Michael has played a pivotal role in helping advertisers navigate programmatic strategies across channels, including connected TV, audio, display, and emerging media. His expertise in leveraging data, technology, and media innovation ensures clients maximize their advertising investments and achieve meaningful engagement with their audiences.
Allison Wilson
VP, Customer Experience Lead (Financial Services)
Allison is a seasoned marketing leader with 15 years of experience driving transformation within financial institutions, both large and small. Having spent her career on the client-side, she brings a unique understanding of the challenges and opportunities facing financial services organizations. Allison has a proven track record of building and leading high-performing marketing teams, with a focus on leveraging data-driven insights to achieve business objectives.
She has spearheaded the implementation of omni-channel real-time decisioning platforms and overseen the development of large-scale marketing and advertising technology solutions. This deep experience allows her to partner effectively with clients, helping them navigate the complexities of today’s financial landscape and achieve measurable results.
Laurin Bobo
Senior Director, Digital Media
Laurin is a global programmatic expert with over eight years of experience partnering with clients across diverse industries, including B2B, technology, finance, insurance, healthcare, Medicare, FMCG, and eCommerce. She views herself as an extension of her clients’ teams, seamlessly transferring institutional knowledge, proactively problem-solving, and sharing her deep programmatic expertise.
With experience spanning nearly all global markets, including APAC, EMEA, and the Americas, Laurin possesses a truly international perspective. Her commitment to excellence has been recognized with multiple client awards throughout the years.
Online registration is open.
Please email us at [email protected] with any questions. Thank you!