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Demo Webinar On Demand

Demo Webinar On Demand

Introduction [0:02] The webinar, Clarity Over Chaos: Using Media Mix Modeling to Power Your Measurement, was moderated by James Connell, who introduced panelists Joseph Sharp and Lauren-Nicole Martin. The session aimed to explore how Media Mix Modeling (MMM) provides actionable insights to improve marketing measurement and drive better results. Key components of media mix modeling […]

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